The Real Basmati Rice Co.

My role
Branding | Typography | Packaging | Website

Priding themselves on centuries-old processes of growing and cultivating their Basmati rice by hand in the fertile rivers of the Punjab, TRBRCo. sought to introduce their artisan product to the UK as a gourmet food for genuine food connoisseurs.

I was tasked to create a brand and packaging design that would stand out against well established Basmati rice producers. My creative reflected the transparent and simple cultivation process used by the farmers. A single colour pack design was used against as an elegant overprint over a 100% recyclable bag. Working closely with a copywriter I created a simple brand story with an honest yet playful tone of voice. This pack design and brand story helped greatly in distribution deals with Amazon, Selfridges, Harrods Food Hall and Whole Foods Market.

I started to experiment with AI to create a range of woodcut style illustrations. These were a great exercise in writing. defining and re-iterating prompts. Whilst also asking the AI to then ask me questions to further garner better results.