GTA Medical

My role
Design | Branding | Website | Exhibition Design | Iconography

GTA Medical UK are an established medical supplies company with over 40 years field experience. They were looking to tender for medical supply contracts within the UK and Wales. I was tasked to create a new brand design as well as a new website to help attract and engage with current and new clients. The website would be utilised to provide information on products as well as help with the tendering process.

One of GTA’s USP’s was to be able to react more quickly than their larger competitors. To reflect this, I utilised the use of dynamic shapes to create a sense of movement and direction that can be used in a plethora of creative ways. To support the branding, I created a library of images that were contemporary, candid and personal in their style so as to garner a real sense of GTA’s real understanding of the real day-to-day challenges and solutions within the medical supply industry.

I created all of the designs in Figma and am working closely with a developer to ensure all aspects of the website are tested. The icon designs were developed so as to identify the departments, though in some instances the differences would not have been visible to the user, the introduction of descriptors was then required.