Fund Her Tri UK

My role
Design | Branding

Founded in 2022 by women who love triathlon, Fund
Her Tri UK's mission is to bring more gender diversity by empowering and supporting more
women to experience swim, bike, run triathlons. With an aim to reduce some of the barriers
faced at entry level to the sport and create a
supportive and inclusive community, helping to make
triathlon a more diverse sport and transforming the lives of their
supported athletes.

Setting goals and pushing limits in training, Fund Her Tri UK are
forging strong bonds with fellow athletes and
celebrating their efforts at the finish line, cherishing all
aspects of the swim, bike and run journey. They adhere to a maxim, “We don't see enough of us at the start lines. And
we are here to change that.”

The previous design sought to show the three main areas of Triathlon sport, specifically swimming, cycling and running. As well as the website url, resulting in a logo that was difficult to read and apply on collateral items such as banners and merchandise. I looked at how other triathlon organisations were branded. A combination of subtlety and typographic treatments. The team at FHT were keen to create branding that was not gender specific, friendly and helped to explain what they did.

The end design become a tessellated mosaic of the three main areas of triathlon. Swim, cycle and run.

“We couldn’t be more thrilled with the work Irfan did for us at Fund Her Tri UK. He came highly recommended by a colleague who had years of positive experience working with him, and it’s easy to see why. Our task was to update a dated logo to better reflect our diverse and inclusive organisation. Despite a very tight turnaround, Irfan was incredibly quick, responsive and happy to work with our timeline. We had a vision of incorporating swim, bike, and run in an abstract yet fun and diverse way and Irfan absolutely nailed it. Out of concepts from three designers, his was the only one that captured everything we wanted—and more. The final logo truly wowed all of us.

Beyond the logo, Irfan introduced thoughtful enhancements to our colour palette, fonts, and overall public-facing design concept. The result has been a cohesive, vibrant and professional look that has elevated our online presence. Working with Irfan was an absolute pleasure, and we cannot recommend him highly enough—for ourselves or any organisation looking for top-tier design work.”

Bianca Fernandez-Clark
Founder and CEO Fund Her Tri UK