Rainbow Family
My role
Design | Infographics | Art Direction | Project Management
Rainbow Family provide support in the form of sponsorships for over 5,500 vulnerable children across 17 countries around the world. The programmes cover education, food and clothing, medical care and emotional support. They ensure a holistic approach with a strong emphasis on self reliance and empowerment. I was commissioned to design the branding and visual assets for the Rainbow Family project.
I created a brand mark that was simple, friendly and distinctive. Incorporating an emerging rainbow on a horizon line. This was complemented with a rounded sans serif typeface. I wanted to keep the mark as simple as possible, especially as the brand would need to be recreated in their respective countries. So a simple palette was implemented that worked effectively. I commissioned the talented Stephen Moynihan who created these beautifully quirky yet not too twee characters that reflected the children as well as the team they would interact with.
