St Luke's

My role
Design | Typography | Art Direction

Based in West London, St Luke’s Hospice provides invaluable care for people in Harrow and Brent whose illnesses are no longer curable. Their sole aim is to empower them and provide the best care and support. The previous logo was based on a classic illustration of a Lilly. The flower was replaced by a stylised 'light burst’ to reflect the empowerment aspect of the hospice and was complemented with a bespoke hand script word mark. An expansive colour palette was also developed so as to retain the heritage of the hospice.

The new branding has been integral in revamping their 18 charity outlets, with external signage and internal graphics being key areas. The campaign has now been rolled out to include a plethora of fundraising events, website and publications.