Muslim Legal Fund

My role
Design | Branding | Website

Founded in 2022 by women who love triathlon, Fund
Her Tri UK's mission is to bring more gender diversity by empowering and supporting more
women to experience swim, bike, run and triathlons. Their aim is to reduce some of the barriers
faced at entry level to the sport and create a
supportive and inclusive community, helping to make
triathlon a more diverse sport and allowing their
supported athletes to have their lives changed for the better.

Setting goals and pushing limits in training, Fund Her Tri UK are
forging strong bonds with fellow athletes and
celebrating their efforts at the finish line, we cherish all
aspects of the swim, bike and run journey. But we don't see enough of us at the start lines. And
we are here to change that.

The previous design sought to show the three main areas of Triathlon sport, specifically swimming, cycling and running. As well as the website url, resulting in a logo that was difficult to read and apply on collateral items such as banners and merchandise. I looked at how other triathlon organisations were branded. A combination of subtlety and typographic treatments. The team at FHT were keen to create branding that was not gender specific, friendly and helped to explain what they did.

The end design become a tessellated mosaic of the three main areas of triathlon. Swim, cycle and run.